transactions by consumers in North America with self-service kiosks is projected to more than double over the coming years, according to a new study by IHL Group.
The report, 2,009 self-service kiosks in North America, “predicts the value of self-service kiosk transactions of $ 5 million this year to more than 0.6 trillion U.S. dollars by 2013. According to Lee Holman, Senior Analyst of the retail group of international humanitarian law, the current recession is to contribute to the growth of self-service kiosks that companies and institutions are turning to technology to reduce labor costs under control. It also helped to boost consumer acceptance of increasing self-service kiosks that what he called “lifestyle.”
In particular, retailers, restaurants and transport authorities can expect to see continued double-digit growth of self-service kiosk transactions, “said Holman.
The report is excellent news for the digital display market. As I wrote earlier in this space, the traditional link with a linear digital display interactive capability is a powerful tool for anyone who has a message to deliver and to perform an operation.
That’s because these hybrids interactive digital signals can be used to promote events, products and services including custom signs to digital, and with the touch of a finger as a way of supporting interactive self-service transactions for a strong promotion in the normal linear digital display. For example, imagine digital kiosks strategically placed in a shopping mall to promote the movie poster in the mall with movie trailers, text, graphics and animation. Having attracted the interest of passersby, some are reluctant to act on impulse to watch a movie. With a conspicuous statement to touch the sign to select a movie and ticket sales, the signal passes to give customers the interactive capability to view movie times, select a program and buy a ticket, you may still need a coupon for too many concessions.
All you need to put a sign in a linear self-service kiosk digital is the software, someone to build, test and deliver the ramifications and transactional aspects of interactive presentation and any of several different technologies, which recognizes a touch screen as an interactive input.
mashup specific interactive digital signage in a suburb of Wichita, KS, interactivity to an even higher level. The Walnut Valley Garden Center in Andover, KS, is using interactive digital signage to provide clients with advice on gardening projects complete self-service, recommend products based on their specific project garden and executing commands on a fast. garden center application illustrates another important aspect of digital kiosks based panels that are not covered in the report of the IHL. Specifically, hybrid signs, digital interactive can be used to improve efficiency in areas such as customer service, order processing, inventory management, marketing and distribution staff. In general, efficiency in these areas can have a real impact on the line bottom of a company.
This is a substantial premium for companies that benefit from a more than doubled transactions self-service terminal in the coming years. Is not it time you joined the digital revolution
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